We help
home improvement companies
Build an unstoppable sales team
Real Results. Real Teams
During a recent engagement with a home improvement company in Tampa, the team produced two of their largest sales in site history in the first week of outbound training. These were reps who had never consistently prospected before. Two of their largest sales in site history.
The Alpha Method
A simple, repeatable system to diagnose sales problems, fix what’s broken, and activate consistent revenue growth. (The 3 A’s) Audit. Assess. Activate.
Audit
We come in and audit the business at the system level.
This Includes:
Revenue flow and conversion rates.
Lead sources and follow-up processes.
Sales activity, standards, and accountability.
Outcome:
Truth. We separate coaching issues from hiring issues.
Audit is the MRI.
No guessing.
No opinions.
Assess
Next, we assess the sales team using the Alpha Sales Aptitude Test (ASAT).
This reveals:
Individual skill gaps
Mindset and decision-making flaws
Objection handling under pressure
Patterns across the entire team
Outcome:
Truth. We separate coaching issues from hiring issues.
This is where most companies are blind.
You won’t be.
Activate
Turn insight into execution.
This includes:
Design a custom execution plan based on the audit + assessment.
Train reps on the exact skills they’re missing.
Install clear sales standards and expectations.
Outcome:
Behavior change. Confidence. Consistent execution.
Audit finds the problem.
Assess explains the problem.
Activate fixes the problem.
Sales Team Optimization
Helping businesses create high-performing sales teams.
Smarter Hiring Solutions
Using data-backed assessments to hire top sales talent.
Sales Training & Development
Using data-backed assessments to hire top sales talent.
Revenue Growth Strategies
Implementing proven techniques to maximize sales performance and drive sustainable business growth.
17
Projects Completed
29
Satisfied Clients
11
Award Achieved
24 / 7
Customer Support
ABOUT US
Alpha Sales Consulting was founded by Mike Ballentine, a military veteran with over $50 million in career sales volume across multiple industries.
Mike built Alpha Sales Consulting from scratch, one cold call, one ride-along, and one rep at a time. He works exclusively with home improvement companies and home improvement businesses across Florida, helping their sales teams stop depending on company-generated leads and start creating their own opportunities.
He created the ASAT, the Alpha Sales Aptitude Test, a proprietary 60-question scenario-based assessment built specifically for home improvement companies in-home sales teams. Companies use it to hire smarter, coach with precision, and stop guessing why reps underperform.
His philosophy is simple. Service supersedes sales. The reps who win long term are not the slickest. They are the ones who genuinely care about solving the customer’s problem. That is what he trains.
What We Do
At Alpha Sales Consulting, we help home improvement companies build, develop, and optimize highperforming sales teams through strategic consulting and data-driven insights. We audit your current operation, assess your team using the ASAT, and activate a custom plan built around your specific gaps and goals. Whether you are struggling with turnover, inconsistent performance, or a team that goes quiet when the leads slow down, we come in and fix it.
Sales Team Optimization
Helping businesses create high-performing sales teams.
Smarter Hiring Solutions
Using data-backed assessments to hire top sales talent.
Sales Training & Development
Strengthening existing sales reps to close more deals.
Revenue Growth Strategies
Implementing proven techniques to maximize sales performance and drive sustainable business growth.
Stop Guessing.
Start Hiring Smarter.
Finding the right sales talent and developing your existing team can be challenging. At Alpha Sales Consulting, we take the guesswork out of hiring and training by providing data-driven solutions tailored to your business needs.
What Makes Us Unique?
Industry-Specific Expertise
Focused on construction & high-ticket B2B sales.
Data-Driven Hiring
Reduce turnover and hire reps who actually perform.
Custom Consulting
Tailored strategies to maximize revenue and team efficiency.